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“Augmentez le volume et entrez dans la légende”, avec Yves Saint Laurent

Yves Saint Laurent célèbre les 15 ans de son culte Mascara “Volume Effet Faux Cils” et dévoile sa nouvelle formule avec la mannequin londonienne très en vogue : Cara Delevingne. Pour débuter ce nouveau chapitre, la marque inaugure une campagne digitale sensuelle et hypnotique, couplée d’une vidéo et d’une création aux couleurs du mascara et de son étui. Rythmé par une chanson rock des années 60, le dispositif met en scène la it girl au regard de femme fatale contrôlant autant le volume de ses cils que le volume du son. Une campagne so Rock ‘n’ Roll ! Yves Saint Laurent…

La grande aventure publicitaire Thomas Cook – Piximedia

Pour sa première campagne pan-européenne, Thomas Cook lance en France un dispositif publicitaire 100% online conçu par Carat, en partenariat avec Piximedia. Thomas Cook, son agence et Piximedia transportent les internautes au coeur d’une expérience digitale originale à travers des formats publicitaires innovants et un jeu concours totalement inédit: “Partagez vos selfies et racontez vos aventures de vacances!” La campagne a pour but de placer le client au cœur de la stratégie, notamment en lui faisant jouer un rôle important dans les campagnes de communication de la marque. Deux vidéos dynamiques immersives de 30 secondes seront ainsi diffusées jusqu’au 4…

La grande aventure publicitaire Thomas Cook – Piximedia

Pour sa première campagne pan-européenne, Thomas Cook lance en France un dispositif publicitaire 100% online conçu par Carat, en partenariat avec Piximedia. Thomas Cook, son agence et Piximedia transportent les internautes au coeur d’une expérience digitale originale à travers des formats publicitaires innovants et un jeu concours totalement inédit: “Partagez vos selfies et racontez vos aventures de vacances!” La campagne a pour but de placer le client au cœur de la stratégie, notamment en lui faisant jouer un rôle important dans les campagnes de communication de la marque. Deux vidéos dynamiques immersives de 30 secondes seront ainsi diffusées jusqu’au 4…

Dior Couture, the digital fashion show

For its new ready-to-wear autumn-winter collection, Dior Couture offers a new vision of the woman. Strength and sensuality are its new keywords. To promote the values of this ready-to-wear collection, Dior Couture and its agency Performics offered a major international campaign. Developed by Piximedia, the format reveals a sophisticated modern world. In a pure and elegant design, discover the collection worn by this new new women, full of power and energy. Ode to fashion, this campaign provides impactful brand visibility. Discover a styling experience! Pour sa nouvelle collection de prêt-à-porter automne-hiver, Dior Couture propose une nouvelle vision de la femme. Audace, force et sensualité sont ses…

The new beauty care ritual by Garnier Ultra Doux

Discover “Trésors de Miel”, the new beauty care ritual to nourish and repair fragile and brittle hair by Garnier Ultra Doux. To promote its new range and attract more consumers, the brand and its agency ZenithOptimedia France have launched a digital campaign. Developed by Piximedia, the campaign meets a threefold objective: 1/ Visibility: generate interest, revealing the universe of the new range through creative formats 2/ Interactive Discovery: enhance products through a video format 3/ Traffic:  a contest This campaign allows Garnier to promote its range “Trésors de Miel” by creating interaction with consumers. Découvrez Trésors de Miel, le nouveau…

Experience the MasterCard world

This winter, discover the new program of MasterCard: “Priceless Paris”. Exclusively for MasterCard cardholders, this program offers products in several categories for unforgettable moments. To launch “Priceless Paris”, MasterCard, its agencies Mediabrands and MRM Worldwide develop an interactive digital experience. In collaboration with Piximedia, this digital campaign achieves two objectives: value creation and traffic generation. The format is based on subtle and impactful standard format (Half Page ad) and event formats (Transparent Flash & Interactive Takeover). This original and efficient format ensures a unique advertising experience for Internet users. Enjoy the experience! Cet hiver, découvrez le nouveau programme Priceless Paris de…

Take Power with L’OR EspressO

The coffee brand “L’OR EspressO” (Maison du café) launches its range “Ultimates”, a new collection of capsules compatible with Nespresso machines. To advertize this range on the digital, the brand and its agencies OMD and Saatchi & Saatchi + Duke reveal an “ardent” advertising campaign. Developed by Piximedia, this format immerses the Internet users in the mysterious universe of the brand. When the Internet users slide on the Interactive Takeover, magma and sparks spring all over the page. This original message, also relayed on the Facebook page L’OR EspressO”, allows the brand to maximize visibility and memorization for its campaign. Aventure…

Freedom, simplicity and reliability with ENI

One year after its entry on the French natural gas market for individuals, Eni and its agency Publicis FMCG strengthen its position on the web with a complete advertising campaign. The format allows to create a relationship between the brand and Internet users. Developed by Alliance Marketplace, the combination of Billboard, Half Page ad and Footer is intended to optimize the visibility and the engagement on the multi-devices. Discover Eni natural gas offers and its guarantees. Un an après son arrivée sur le marché français du gaz naturel à destination des particuliers, Eni et son agence Publicis FMCG se…

Top of the Lake, the new series on Arte

After the United States and Australia, the new series “Top of the Lake”, created y director Jane Campion, launch in France. This new fiction will be broadcast on the Arte channel. For this occasion, the brand and its agencies Havas Media and BDDP&Fils carry away Internet users in a misty universe thanks to a captivating advertising campaign. Developped by Piximedia, this format is composed of a Transparent Flash, a Takeover and a Half Page ad, this format allows to immerse Internet user in this dark thriller. Discover the enigmatic atmosphere of the series and a face reflected behind the lake via the Transparent Flash.…

OPI, an iconic experience with Sephora

For a colored autumn, OPI presents its latest mini nail lacquer kit: “The Iconic Four”, distributed exclusively at Sephora. For the occasion, the brand and its agencies Performics and Moxie Paris color the web with a digital iconic campaign. Developed by Piximedia, this special operation immerses the Internet users in a colorful and original universe to show the perfect tints of nail lacquer for the season. When you visit the website, some content disappears to reveal the OPI nail lacquer. The experience continues in the Half Page ad to discover the Kit Iconic. A fascinating format that will charm the Internet users. Try…

Piximedia reveals the Discover with Minelli

This season, Minelli showcases its newest Fall-Winter 2013/2014 collection through a glamorous and chic advertising campaign: the “Minelli Mania”. To unveil this new collection, the brand and its agency KR Media launch a stylish and trendy format on the web. Developed by Piximedia, the format embodies with style the new Minelli models: through the Discover, the Internet users are immersed in the heart of the brand movie fashion show. The experience continues in the Half Page ad and the Takeover to discover the collection. A custom and stunning format that will dazzle Internet users. Awaken your Minelli Mania! Pour…

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