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The new beauty care ritual by Garnier Ultra Doux

Discover “Trésors de Miel”, the new beauty care ritual to nourish and repair fragile and brittle hair by Garnier Ultra Doux. To promote its new range and attract more consumers, the brand and its agency ZenithOptimedia France have launched a digital campaign. Developed by Piximedia, the campaign meets a threefold objective: 1/ Visibility: generate interest, revealing the universe of the new range through creative formats 2/ Interactive Discovery: enhance products through a video format 3/ Traffic:  a contest This campaign allows Garnier to promote its range “Trésors de Miel” by creating interaction with consumers. Découvrez Trésors de Miel, le nouveau…

“on hair” the web operation by Garnier

To promote their its Fructis Nutri Repair range, Garnier and its agencies ZenithOptimedia, Moxie Paris and M6 Publicité Digital designed a unique digital campaign. This “on hair” event campaign aims to Internet users to rediscover Fructis products, and takes place in two steps: Teasing phase: broadcasting of a short advertising film on 6play and M6 Group websites. In this film, Garnier proposes at offers three french singers (Tal, Coeur de Pirate and Helena Noguerra) to live a hair care program adapted to the specific characteristics of their hair without revealing the brand name.hair. Consumers are also able to test the hair care program…

Avec Garnier Movida…c’est la coloration facile et performante !

Pour la promotion de sa gamme Movida, Garnier et ses agences ont choisi les solutions Piximedia pour assurer le succès de leur campagne digitale. La campagne a notamment bénéficié des nouveaux formats Filmstrip et Footer fullsite et de la Marketplace Alliance pour l’optimisation des performances média. Les formats facilitent le parcours client et l’accompagne à chaque étape du processus  : – Le désir, par un univers d’illustration créé par Pénélope Bagieu. – La découverte de la Coloparty par des vidéos de 4 jeunes femmes testant les bienfaits de la coloration Movida. – L’information, avec des renseignements pratiques sur la gamme…

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