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BWM expose sa nouvelle création

Après le lancement de la nouvelle Série 7 en 2016 – ‘vaisseau amiral’ et ‘porte étendard’ de la Marque – BMW poursuit le renouvellement de sa gamme avec la Série 5. Si le design, évolution subtile de la précédente génération, s’inscrit dans la tradition de classicisme dynamique maison, la nouvelle venue évolue plus qu’il ne paraît. La marque bavaroise souhaite marquer fortement les esprits et capitaliser sur les innovations produits. Pour créer l’événement tout en valorisant les nouvelles fonctionnalités de la Série 5, BMW et son agence media Amplifi font confiance à PIXIMEDIA . Formats innovants favorisant l’engagement, scénarisation des…

Top of Mind, différenciation et attractivité pour Carrefour…

Émerger et faire la différence dans un secteur (très) concurrentiel… tel est l’enjeu ! À l’occasion du « mois Carrefour », Havas Media orchestre une vaste prise de parole plurimedia en capitalisant sur le concept de “Deal du Jour”. Pour le volet digital de la campagne, Piximedia met en scène un set de formats mis à jour quotidiennement et renvoyant sur la page “Produit du Jour” du site Carrefour.fr, porte d’entrée vers l’ensemble des offres proposées en magasin et en ligne. L’expertise de Piximedia offre une présence maximale à la marque et assure le succès de sa stratégie commerciale grâce à : une diffusion…

Life’s Good with LG

The famous LG Group offers innovative products and clean pure design, created to make our lives easier. For his its new washing machine, the Brand emphasizes especially on ease of use and speed … that make a real generator of free time free up significant time. The digital campaign builds on these benefits and stages a machine that “cleans” the agenda. Lighten some daily work creating beaches unexpected free time allowing to save some qualitative time! A campaign that outperformed with 62% of visits vs objectives To discover urgently! Acteur incontournable multi-secteurs, LG propose des produits innovants et au design…

Laziness is good with Pulco

This summer it’s too hot to work … and laziness is good with Pulco! The brand refreshes the advertising experience with its agencies KR Media and Fred&Farid. Piximedia developed a format to gather consumers around the lazy art. Via a  ‘classic’ media plan, the broadcasted message changes and is adapted according to each website. This campaign allows: to deliver personalized advertising message on each website to adapt the speaking of the advertiser to create a relationship with Internet users via Twitter’s hashtag #LaParesseADuBon The brand has connected with consumers through an impactful campaign. Cet été il fait trop chaud pour travailler…et la paresse a…

Visibility and Engagement with SEAT

SEAT (one of Volkswagen Group France brands) wants to consolidate its position in the market by promoting its range “Ibiza”. To reach branding differentiation and satisfaction goals, SEAT and its agency MediaCom decided to launch a comparison website, dedicated to France. The goal of the campaign is to immerse the consumer in the advertising process. Piximedia has developed a format that allows Internet users to discover the new comparison website, book a driving test and take control of advertising with geolocation. Broadcasted exclusively on ‘Alliance Marketplace’, with 80 leader & premium publishers, the format maximizes qualitative visibility to enhance the ‘Ibiza’…

When the branding optimizes the performance

To enhance its BtoB target, Aparthotels Adagio (group “Accor” and “Pierre & Vacances – Center Parcs”) launched a web series campaign. The brand offers the adventures of Patrick, globetrotter, enjoying his stops in apartments throughout Europe. Piximedia has accompanied the Brand to comply the objectives of Branding (Visibility) & Traffic (Visit). Impacting video formats have been made, via its Marketplace Alliance, in two highlights: # 1: Visibility Pushdown +Footer  Expand Half Page ad + Footer  Billboard + Footer # 2: Traffic MPU +Footer The formats Pushdown, Billboard, Expand Half Page, and MPU maximize impact and visibility of the campaign. The Piximedia…

Fortuneo, the video engagement

Fortuneo presents on the devices its new advertising campaign, based on commitment. For the digital, the brand chosed Piximedia to design a branding format. This digital campaign relies on an impacting video format (Billboard Video & MPU Video + Footer) that maximize the visibility. Signed by Piximedia, this rewarding banking experience allows the brand to promote its values ​​and create proximity with Internet users. Fortuneo présente sur les écrans sa nouvelle campagne publicitaire afin de valoriser leur preuve d’engagement. Sur le volet digital, la marque a fait appel à Piximedia pour concevoir un dispositif branding. Ce dispositif s’appuie sur…

Peugeot, official partner of 3 Days to Kill

Discover the Peugeot RCZ and 208 GTI in the movie “3 Days to Kill,” currently at movie theater. Official partner of this fiction, the brand and its agency Havas Media organize an operation for the occasion: “3 Days to Drive”. The Internet users are invited to participate in the competition, but also to try concession Peugeot RCZ and 208 GTI. For its digital campaign, Piximedia created an immersive and innovative format, stem from Alliance Marketplace. The combination of the Billboard, the MPU and Footer offers a rich advertising experience. The Internet user is immersed in the new action film to explore…

The new scratch game of Française des Jeux

“La Française des Jeux” launches a new scratch game: “Défoulo”. This new scratch ticket has a small doll voodoo covered by eight pieces of colorful fabrics where you can scratch a recurring problem of daily life. For its digital campaign, the brand and its agency Havas Media have decided to arouse the curiosity of Internet users by selecting Piximedia’s formats: the Discover and the Footer. The appropriate format to create surprise effect: when an Internet user clicks on it, the “Défoulo” appears and is invited “to vent” playing. The Footer embeds the brand website and allows to extend the Internet users…

Le Full-Screen, le nouvel écrin de la publicité vidéo

Piximedia renforce son offre media Vidéo sur sa marketplace Alliance avec un dispositif vidéo premium inédit, déjà approuvé et testé par Sony et Re-Mind. Paris, le 21 janvier 2014. Pour leur campagne de branding, les marques souhaitent proposer aux internautes une expérience vidéo impactante et qualitative. Piximedia a donc concocté un format publicitaire vidéo prémium: le Full-Screen®. Totalement inédit dans sa conception, le Full-Screen® permet de répondre aux objectifs des marques et aux besoins des éditeurs: # Marques – Emergence/Impact – Création de lien avec la cible – Contact désiré et non subi # Editeurs – Monétisation des inventaires -…

The Full-Screen, the new advertising video

Piximedia strengthens its media Video offer on its marketplace Alliance with a new premium video format. This format is already approved and tested by Sony and Re-Mind. For their branding campaign, brands want to offer a qualitative and impactful video experience for the Internet users. Piximedia has created a premium video format: the Full-Screen. This format respects the objectives of brands and publishers: # Brands – Emergence / Impact – Creating a relationship with the target – Contact desired and not suffered # Publishers –  non intrusive format, to limit Internet users’ escape – Monetization inventory The Full-Screen falls within…

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