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Le Bon Marché célèbre Noël sur le digital

Le Bon Marché rive gauche à Paris fête Noël ! Alors que la capitale s’habille de mille lumières, le grand magasin propose une campagne digitale dans un univers doux, enneigé et doré. Un voyage féérique où l’on suit pas à pas un petit renne qui invite à écrire au Père Noël. La magie de Noël opère… ‘Le Bon Marché’ in Paris celebrates Christmas! While the French capital dresses in light, the famous mall offers a digital campaign in a sweet, snowy and golden universe… A magical trip in which we follow a little reindeer who invites us to write to Santa…

Un nouvel ambassadeur pour Café Royal

Depuis le 1er décembre, Café Royal a rejoint le marché français de la capsule café. Pour son lancement, la marque suisse a choisi la star britannique Robbie Williams pour incarner un agent secret, au service non pas de Sa Majesté, mais du bon goût et de l’élégance. Pour cette première campagne digitale, Café Royal nous invite dans l’univers sophistiqué et dangereux de James Bond: séduction, scènes d’action, Aston Martin et costume parfaitement ajusté sur un ambassadeur plein de charme et d’assurance… café à la main. The first of december, Café Royal has joined the French coffee capsule market. For its…

Polar Sea, un documentaire à 360°

Arte nous invite à vivre une immersion à 360° en Arctique à travers le regard d’un Inuit. Pour cette expérience inédite, le dispositif publicitaire créé nous donne un avant-goût du voyage grâce à un paysage polaire. À l’ouverture de la page, le site bascule en 3D pour attirer le visiteur dans le Grand Nord. À travers une bande annonce immersive, ce podium HTML5 surprend l’internaute en le plongeant dans cette immensité glaciale et fascinante. The Franco-German TV network ‘Arte’ invites us to live a complete immersion in Arctic, through the eyes of an Inuk. For this unique experience, the advertising…

Black Opium, the rock-bourgeois fragrance

Yves Saint Laurent unveils its new fragrance “Black Opium”. The brand and its agency Mondadori France Digital highlight a fascinating campaign on digital. The format embodies the new spirit style Yves Saint Laurent. Internet users are immersed in the heart of rock-bourgeois world, discovery of this mysterious and enchanting fragrance. The site is transposed into black and white and the ads appears in color. All together brand mark the originality of this format. A captivating and effective contrast that thus enhance the product. An amazing rock-bourgeois campaign! Yves Saint Laurent écrit un nouveau chapitre pour sa fragrance Black Opium. Pour…

Dior Couture, the digital fashion show

For its new ready-to-wear autumn-winter collection, Dior Couture offers a new vision of the woman. Strength and sensuality are its new keywords. To promote the values of this ready-to-wear collection, Dior Couture and its agency Performics offered a major international campaign. Developed by Piximedia, the format reveals a sophisticated modern world. In a pure and elegant design, discover the collection worn by this new new women, full of power and energy. Ode to fashion, this campaign provides impactful brand visibility. Discover a styling experience! Pour sa nouvelle collection de prêt-à-porter automne-hiver, Dior Couture propose une nouvelle vision de la femme. Audace, force et sensualité sont ses…

Lancôme launch Grandiôse mascara

In september, Lancôme unveils its latest makeup innovation: “Grandiôse” mascara. Lancôme wishes to offer women a quick, simple and effortless use of mascara, and reinvents this product with a patented stem « Col Swan. » To strengthen the launch of “Grandiôse” mascara and create connexion with consumers, the brand and its agency ZenithOptimedia France capitalize on digital. The campaign emphasizes on the details of this revolutionary product, with the muse Penelope Cruz. The aim is to get the attention of consumers and to discover the product through a valuable online experience. Piximedia launches an event campaign with Rich Media formats,…

Kenzo, the floral flight fragrance

Find the iconic Kenzo’s poppy for its fragrance “Flower in the Air”. According to their flowery and air spirit, the brand and its agencies Performics and Moxie Paris have launched a voluptuous advertising campaign. On the digital, Piximedia created an experience with an artistic approach in two times: 1/ Visibility: the brand attracts the attention and seduces with creative effects on the takeover 2/ Engagement: Kenzo works the proximity to Internet users with video formats that extend the message and enhance the values ​​of the brand. An exceptional floral flight . Retrouvez l’emblématique coquelicot de Kenzo pour son parfum Flower in the…

The new beauty care ritual by Garnier Ultra Doux

Discover “Trésors de Miel”, the new beauty care ritual to nourish and repair fragile and brittle hair by Garnier Ultra Doux. To promote its new range and attract more consumers, the brand and its agency ZenithOptimedia France have launched a digital campaign. Developed by Piximedia, the campaign meets a threefold objective: 1/ Visibility: generate interest, revealing the universe of the new range through creative formats 2/ Interactive Discovery: enhance products through a video format 3/ Traffic:  a contest This campaign allows Garnier to promote its range “Trésors de Miel” by creating interaction with consumers. Découvrez Trésors de Miel, le nouveau…

Triptyque Parallaxe, the absolute digital format

As the weather warms up, it is women adorned with pretty lips colors. For the occasion, Dior presents its first red hybrid fluid: “Fluid Stick”. This new product is a real innovation. To cultivate the art of surprise, Dior and its agency Performics decided to dazzle the Internet users and we unveil two new advertising formats, developed by Piximedia. Discover the “Parallaxe” format exclusively created for this campaign, a remarkable digital feat. Designed by Piximedia, the format “Parallaxe Triptyque” plays with effects. Composed of three successive banners on the page, the bottle opens gradually when the Internet user scroll down…

Alien of Thierry Mugler, an exceptional digital creation

Thierry Mugler & Piximedia unveil an exceptional digital creation for” Alien” fragrance to the international. Thierry Mugler writing a new chapter for its fragrance “Alien” and developing with Piximedia an extraordinary experience, in 9 countries. For its digital campaign, the brand and its agency ZenithOptimedia France give a new feeling to this fragrance: more sparkling and feminine. For this new and original interpretation of the fragrance, Piximedia has created and implemented a fascinating digital format. A new story is born, more mysterious between myth and reality in a bright world, guarded by a sun goddess. Feel extraordinary. Thierry Mugler & Piximedia dévoilent…

McDonald’s burger shows up on the web

McDonald’s reveals its new limited edition burger: Greater Chicago Classic. To whet Internet users an appetite, the Media Sales House ad network Prisma Media Digital has used the expertise of Piximedia’s Creative Platform. They chosed a special operation stunning. The Greater Chicago Classic shows up on your page and makes it fall the site to explore the world of this new burger. Enjoy a tantalizing event digital format! McDonald’s vous dévoile en édition limité son nouveau burger: le Grand Chicago Classic. Pour mettre en appétit les internautes, la régie Prisma Media Digital a fait appel à l’expertise de la Creative Platform de Piximedia…

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